Matt Fischvogt

Re-Branding Campaign — Stolen, Smuggled and Sought After Since 1873.

Kohl’s and Under Armour partnered to show how mom is who most student athlete’s are looking up to. Like Mother, Like Baller.

Start the day in the wrong pair of underwear and it can ruin everything. That’s why it’s important to Start Happy.

Using Linkedin to surprise people with a new gig with new underwear.

Real Coke Taste AND Zero Calories. Enjoy Everything

    One Show
    Communication Arts

We took 2000 pairs of underwear around the country and made legitimate ‘Lucky Underwear.” Then we sold them through our social channels. They sold out in 24-hours.

We highjacked the Super Bowl conversation and made it about the day after the ‘Big Game.’ A day that should be made into an official National Holiday — Magnificent Monday.

We used digital and social to promote a boot that helps you stay on your feet, by giving blue collar workers a tool to keep working and ‘stay on their feet.’

    Cannes Lion
    One Show
    One Show Interactive
    ANDYs
    Creativity — Campaign of the Year
    Creativity — Interactive Campaign

                         of the Year
    MIXX Awards — Best in Show
    Effie

    Cannes
    One Show Interactive
    London International Awards
    MIXX Awards
    Effie

The only rum endorsed by Earnest Hemingway’s (Papa’s) estate. Papa’s Pilar is named after his boat. We launched on Twitter with ‘Papa’s Tweetwriter’ and OOH. The rum sold out.

A new business pitch that won the business and a One Show pencil.

A Coke Zero lawyer threatened the world about using the word “AND.” We own it!

One Show

Dad's like Father's Day simple. No fuss, no big productions, just a relaxing day. So we made it possible to give him an animated GIF 'GIFT' that's good for the basic stuff her really wants. Bacon in bed. An all Day Undie Pass. And more.

The first ad to feature Furries.

Billboards were normal during the day, but Wicked at night. As the sun went down, custom black lights turned on – revealing a second layer to the story. Furries heading out to get Wicked.

The 90s are back. And so is its favorite drink. Launched online. Sold out everywhere.

There are some people you should give underwear to and some people you shouldn’t.

The Undie Iron. People thought it was real. People wanted to buy it. People really do feel the need to iron their underwear.

Everyone knows it as the ‘ice cream in the clear jar.’